sitesell.com pays affiliates late
I received a mail that sitesell.com, the successful company led by Ken Evoy, will be sending July affiliate cheques 3 weeks late as he is personally signs the cheques and will be away in Italy with his daughter for 5 weeks on vacation.
I’ve never promoted his offers so this is nothing personal, but one of the MOST IMPORTANT things to affiliates is that they get paid on time.
Affiliates don’t all do SEO. Many spend large amounts of cash each day on PPC, contextual, e-mail and other media buying, and have cash flow considerations to budget for.
So receiving their payments 3 weeks late is UNACCEPTABLE.
Perhaps Ken doesn’t realize that affiliates are running their own business’s and thus need to be treated as a 3rd party company. Imagine I owed a large corporation money for items I purchased each month. One month I simply mailed them and said “I don’t feel like paying on time this month, I’ll pay a few weeks late. But don’t worry coz next month I’ll be back to be paying on time.”
Let me reiterate, affiliates need to be treated as business partners, in order to generate maximum long term value from them.
From an internet marketer as well known, and experienced as Ken Evoy, this mail amazed me!!!!