Monday, June 27, 2005

The Australian Dream (In reverse)

The power of Viral Marketing!!! However with email, it’s nearly always non revenue generating emails that are the most viral.

This is the 3rd time in the last 48 hours I’ve received this mail below (from different groups of people who as far as I’m aware weren’t even related).

But to get a viral marketing e-mail right which actually gets the person to click through to your website, and then you are able to monetize them, is extremely rare.

I remember the one example which worked brilliantly getting people to come to the site, and then referring your friends and colleagues to do the same, but I’m not sure it converted into hard cash.

Viral marketing using only websites or originating from websites is a different story and many are cashing in, in a big way by getting the viral right. (eg. The lead gen platforms, and the school friend type sites)

But I can’t remember an example of where the successful viral marketing originated from an e-mail which resulted in the visitor clicking to the site, monetizing for the publisher, and then referring others to do the same.


The Australian Dream (In reverse), sad but true!


Joe Smith started the day early having set his alarm clock (MADE IN JAPAN) for 6am. While his coffeepot (MADE IN CHINA) was perking, he shaved with his electric razor (MADE IN HONG KONG). He put on a dress shirt (MADE IN SRI LANKA), designer jeans (MADE IN SINGAPORE) and tennis shoes (MADE IN KOREA). After cooking his breakfast in his new electric skillet (MADE IN INDIA) he sat down with his calculator (MADE IN MEXICO) to see how much he could spend today. After setting his watch (MADE IN TAIWAN) to the radio (MADE IN INDIA) he got in his car (MADE IN GERMANY) and continued his search for a good paying Australian JOB. At the end of yet another discouraging and fruitless day, Joe decided to relax for a while. He put on his sandals (MADE IN BRAZIL) poured himself a glass of wine (MADE IN FRANCE) and turned on his TV (MADE IN INDONESIA), and then wondered why he can't find a good paying job in Australia.....

3 Comments:

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