Monday, April 17, 2006

Affiliate Network

I’ve been thinking which Affiliate Network is the best one – there are a number of affiliate networks which are brand based, and some affiliate networks which are lead based.

We’ll be compiling a report on affiliate networks in the near future, to let you know which affiliate network is best.

Tuesday, November 15, 2005

blog spam

It’s been a busy few months, and I haven’t been updating search etc nearly as much as I should have been.

 

I took a look for the first time in ages, and my last comment on adwords changing has had 52 comments….

 

And out of those 52 comments, 52 (well, I haven’t checked, but I’m assuming) are blog spam.

 

For those that don’t know, blog spam is the art (or lack of) of posting a comment on a blog with the sole objective of getting a hyperlink back to there site, so that there site will have more incoming links, and the search engines will rank them higher in the search engine rankings, and as a result they will get more traffic for free from the search engine organic listings.

 

So all the blog spammers have different ways of doing it, which I wont’ go through. There are also plenty of software programs, which allow you to automate the blog spamming to a much greater extent.

 

Blogger.com (the blog software which I use for the search etc blog) quickly came to the rescue by allowing you to switch off comments, which is a pity that it has to be done, as an important part of blogging is allowing your readers to be interactive with your blog.

 

I’ve decided to leave on comments for the current time, so I can see the innovative ways blog spammers come up with to get there links.

 

Many of them actually seem to take the time to read the blogs, and so the process isn’t 100% automated, as they use my name in there postings – unless they are scraping my name off the “about me” section, which is entirely possible.

Thursday, August 04, 2005

adwords changing

plenty news - but just not enough time to write updates! :)

big news of the last few weeks is that google is changing their method for adwords. the google adwords change will happen over the next few weeks.

also big news is that yahoo has finally launched a contextual network in competition to google adsense which is good news for all publishers which to date have had to work with google regardless of whether they wanted to do or not.

the yahoo publisher network is being beta tested by a select few at the moment, and will be rolled out to the rest of the world (well, according to yahoo) by the end of the year.

msn has said they are not far behind in launching their own contextual network, so it looks like there will be soon multiple choices for publishers.

Friday, July 15, 2005

blogger problems

I’ve received a number of emails complaining about the speed of the blogger.com website.

 

I checked it out, and found that it is extremely slow downloading the pages.

new adsense format

Adsense today made a number of changes to the TOS for adsense partners.

In addition they have come out with a new layout for reporting – at first glance it looks nice, but with the same functionality as before.

adsense official document

Webmasterworld is full of comments about the new layout / TOS on the adsense updates. Jenstar has done an amazing job summarizing already.

 

What’s interesting is the comment by jdhuk that he / she thought it might be the dreaded google letter – the one stating that you are out of adsense. I wonder how many other adsense partners had that as a first thought when they saw the writing come up instead of the stats. I admit I did. My first thought was “what have I done wrong????”…

Wednesday, July 13, 2005

icrossing seo company raise VC

Icrossing Inc., a Scottsdale, Ariz.-based search engine marketing company, has raised $13 million from new company backers RRE Ventures and Generation Partners. The company had received a $28 million VC infusion in 2000 at a post-money valuation of approximately $103 million.

 

Guess the SEO market is still HOT!

baidu.com stock marketing listing

It just doesn’t stop…

 

Baidu.com Inc., a Beijing, China-based Chinese language Internet search engine provider, has filed to raise $80 million via an IPO of American depository shares (ADS). It plans to trade on the Nasdaq under ticker symbol BIDU, with Goldman Sachs (Asia) and CSFB serving as lead underwriters. Significant shareholders include Draper Fisher Jurvetson (28.1% pre-IPO stake), Integrity Partners (11%), Peninsula Capital (10.1%) and IDG Technology Ventures (4.9%) and Google Inc. (2.6%). www.baidu.com

 

doubleclick and omniture

There is so much investment news today in the internet marketing world.

 

2 of the other big headlines other than the icrossing news, which was posted earlier:

 

DoubleClick Inc. (Nasdaq: DCLK) has received shareholder approval for its proposed acquisition by private equity firm Hellman & Friedman. The deal is valued at $1.1 billion, or $8.50 per share.

Omniture Inc., an Orem, Utah-based provider of web analytics, has raised $40 million in Series C funding. BA Venture Partners led the deal, and was joined by Attractor Inv*stment Management and return backer Hummer Winblad Venture Partners.

careful when bidding @ an online auction

I just took a look at bidorbuy.co.za, an online auction company in South Africa run by Andrew Higgins who I’ve known for many years.

 

They have the promo “one day crazy auction” every Wednesday where certain products start at R1 bidding, and there is no reserve.

 

So I went to take a look.

 

The first thing that caught my eye is an ebook on organic food that is being sold – but it is very unclear that the product is an ebook – any average bidder would assume that it is a real book. And people get unhappy when they buy products thinking they are buying one thing and get another. The only reason I figured it out, is that the image looked like an ebook image, and when I looked at the shipping costs, it said that the book would be delivered by pdf format.

 

Very dodge if you ask me.

 

Turbocash, an accounting product which is open source is being sold – sure you can buy the turbocash product on cd for a small amount, but to try sell open source products on an auction site is sad – if the person wants the cd rather than downloading it, I can understand they would be happy to pay a few rand or dollars for it, but most people probably don’t realize that the turbocash product is open source and that they can get it for free.

 

And then a whole stack of internet marketing ebooks and products, many of which you can get for free, or a couple of the internet marketing products which I noticed, I know have resell licences, so they can be sold, but I remember that many of these internet marketing products have restrictions about being sold on auction sites!

 

And then living in South Africa – a number of the products on auction like the omega watch, and some of the Jewellery looks a little suspect – would I buy an omega watch on an auction site without clear verification from the seller that they have the right to sell it and that it is not stolen! Probably not!

 

Anyway, going through the products, and remembering the articles I’ve read about ebay having entire departments to decide on what can and can’t be sold on their auction site, I think that running an auction site is not just about matching buyers and sellers.

 

You need to have a certain level of confidence in the auctions, and I don’t think that bidorbuy has achieved that yet.

adsense webinar

The google adsense guys recently held a webinar where they discussed some interesting tactics for adsense.

Many of the points are well known by now by adsense fanatics, but there are a few pearls of wisdom if you read carefully.

 

And it’s always good to refresh your google adsense knowledge by reading what the google guys have to say.

 

I learnt that Kim Malone is the Director of Adsense. I don’t know if it will help me make more cash from adsense, but still good to know who is running the google adsense division.

 

The entire transcript can be found at http://www.google.com/services/adsense_webinar.html

 

It’s just a pity that the images they refer throughout the webinar to, are not included in the transcript.

Sunday, July 10, 2005

google adwords foreign language waste!!!

Why on earth would a French company advertise their website to the rest of the world in FRENCH!

 

I know the French have a reputation for snobbery, but this is going overboard – paying for the whole world to visit their site, and very few people can read or understand it.

 

If anyone who doesn’t speak French, spends more than 1 second on their site, I’d be highly surprised.

 

So obviously they just don’t realize that when they’re advertising on adwords they need to select regions or languages.

 

What a waste of money!!!!

Monday, July 04, 2005

China opens Internet Addiction Clinic

How many Internet Marketers are addicted to the Internet? Probably most of us! J

 

China has opened its first officially licensed clinic for Internet addiction in Beijing to deal with the effects of the online frenzy that has accompanied the nation's economic boom, reports USA Today.

Doctors say all the children at the clinic have left school because they were playing games or in chat rooms everyday and consequently suffering from depression, nervousness, fear, panic, agitation and unwillingness to interact with others. Many say their online obsessions helped them escape day-to-day stress.